1. Post videos on Pinterest-
Pinterest is one of those platforms VIdeo Marketing Tips for Business that is quite popular (4 million daily unique visitors, to be exact) but its versatile capabilities are overlooked. Most people don’t realize they can post videos on Pinterest. And because Pinterest is highly used and highly ranked on Google, by posting videos on your Pinterest boards, you will have a higher chance of improving your search engine rankings. Learn more about Pinterest video here.
2. Include a transcript with your YouTube videos
Transcripts on YouTube make it easier for your audience to understand the content of your videos. But perhaps even better, transcripts make it easier for Google to find and index the content of your videos. This means that transcripts make your videos more ‘readable’ for the robots, therefore you’ll show up higher on search engine results. Learn how to upload transcripts on YouTube here.
3. Include videos in your news releases
News releases are used to spread newsworthy information. They’re also a great marketing tool because a news release can present current events at a company and highlight the importance of the products or services that company provides. By including a video with your news release, you’ll have a better chance at standing out against all the other news releases in your field. And because Google sees video as “rich media”, your ranking will also improve. Learn more about video news releases here.
4. Create a video sitemap for your website
If you want to make sure Google can find and index your videos, you should create a video sitemap for your website. By creating a video sitemap, you’ll direct visitors to your website instead of directing them to YouTube or other similar platforms. To learn how to create a sitemap, read this article.
5. Create video tutorials in your field
Creating video tutorials of your knowledge in your field not only builds trust between you and your prospective clients, it’s also a great way to be found on search engines for services and products you’re trying to promote. If you create a motivating and content-rich video, you can follow steps 1-4 above to attract viewers to your video and move up higher on search engines. Learn how to optimize tutorial videos here.
We can handle every aspect of video production, and we’ll make sure you’re getting what you need. In a world where people have seen it all, you need a video that’s original and effective. That’s where we come in london.
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