To Make a Successful Video, Don’t Underestimate Your Audience Adam Lisagor, founder of Sandwich Video, has been described as the “director of choice among Silicon Valley startups looking to gain visibility” by Bloomberg Business, and his impressive client list includes Facebook, Square, Airbnb, and Slack. “Don’t talk down to your audience, talk with them” is a common piece of advice for public speakers. It’s actually very important for making an effective video as well. Don’t […]