One way that corporate video can be distinguished from traditional video advertising is the target audience. Corporate video is often intended for a specific audience rather than the general public.
A corporate video might be created to present financial results to stakeholders or to highlight a new initiative within the company.
our working processin 3 steps
In our minds we often “see the whole thing” from opening title to closing credits – creative inspiration. We play and replay the whole scenario like a Star Wars, Titanic or Avatar production and think we can keep all those wonderful shots in our minds
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Planning & Strategy
Just like any other type of content, you can’t reach your aim without first deciding on what it is. Whether you want to use video to raise awareness of your brand or encourage your staff to adopt a new internal process, you need to decide on SMART video objectives.
Pre-Production
Once the script is complete, you may also want to create a storyboard or scamp (a rough drawn mock up of an idea), though this isn’t always necessary.
Production
Once all filming is complete, it’s time to begin editing. This step will need to be handled by a skilled editor. They will examine many hours worth of footage and select the best takes to use in the final video.
SCRIPT WRITING
We will work with you to produce a script. If you provide the first draft of the script, we can help refine the message, make it more conversational and €œpunchy€ to suit the anticipated visuals. Alternatively, we can write the script from scratch.
LOOK AND FEEL
Following your guidance, brand guidelines and any supplied artwork, we’ll create a still frame mock up defining the proposed look-and-feel. We’ll ask for your feedback and make unlimited revisions as required.
STORYBOARD
We’ll roll out a full hand sketched storyboard of the proposed animation (a low resolution animatic is provided for 3D). We’ll ask for your feedback and sign off, making unlimited revisions where required, before we move on to production.
VOICE TALENT
We provide professional voiceovers in multiple languages and with a variety of English accents, including British, and Amzerican. We’ll provide demo reels for you to select your voice talent and then we’ll arrange the booking, recording, proofing, editing and mastering.
ANIMATION
Only now will we start to animate. We’ll work scene by scene, timing the animation and transitions to the voiceover and background music. We’ll ask for your feedback and sign off, making unlimited revisions where required.
Corporate video production has drastically changed in a very short period of time, and at Muovi we put our heads together and came up with some new and innovative ideas to present to the world.
Where we differ amongst our competitors, is our ability to give you world-class production values and delivery in everything we do.
When you are looking to create an impacting film to increase your companies brand awareness or your business profile, only a Muovi video production could truly deliver what you need for your corporate video.
