Publishing a lot of content and optimizing that content so it gets found in search engines is an important part of inbound marketing. And when we say “content,” we don’t just mean the written word. Videos are an important part of content, and given that YouTube is by far the most popular video website, you should be publishing videos there — Search Optimize Video even if you are a B2B company. Before we dive into […]
Are you considering adding online video into your video marketing efforts? Do you need some statistics to convince your boss that using online video in your marketing efforts is worth the investment? Or do you need some pickup lines because your crush is a filmmaker? Hey babe, did you know that two-thirds of the world’s mobile data traffic will be video by 2016? Why don’t you buy me a drink? 25 online video marketing statistics […]
There are many factors that affect the cost of a video video production – I.e. you can pay a thousand bucks for a talking head video or you can pay a million bucks for a world class broadcast commercial. Both are video. Assuming that you have a budget in place to produce good work and a video production company helping you that is very good at what they do, how can you minimize the overall […]
The value of marketing videos can be hard to measure in specific terms. Even if you know videos are a great asset to your marketing, can you put a number to it? We ask marketers all the time how they intend to measure the impact of their videos,Video Engagement Graph. How do you measure yours? Most of the time we hear the same answer – by number of views. This makes us very sad. Why? […]
1. Post videos on Pinterest- Pinterest is one of those platforms VIdeo Marketing Tips for Business that is quite popular (4 million daily unique visitors, to be exact) but its versatile capabilities are overlooked. Most people don’t realize they can post videos on Pinterest. And because Pinterest is highly used and highly ranked on Google, by posting videos on your Pinterest boards, you will have a higher chance of improving your search engine rankings. Learn […]