With people viewing email on more devices and platforms than ever before, thorough testing is a must
We will test your responsive email design to ensure that it displays properly on all popular email clients – from multiple versions of Outlook to Gmail, and Apple Mail – from desktop email software, to mobile email apps and webmail clients.
EMAIL DESIGN SERVICE
Working with our Projects Manager you’ll create a clear design brief. This can follow an email design you already have or you can start from a blank canvas.
LOOK AND FEEL
A key benefit of responsive web design is in providing a consistent user experience across devices. By eliminating the need for redirection between standard and mobile sites, responsive web design can give your site a consistent look and feel across devices, which in turn has a positive impact on sales and conversions.
IMPROVE YOUR SEO
Responsive web design is advocated by Google as the industry best practice for mobile configuration. As responsive design is incorporated into a single website, only one URL and one set of hyperlinks are required across devices – enabling Google to crawl, index and organise content more efficiently than with multiple versions of the same site.
SIMPLIFY YOUR ANALYTICS AND REPORTING
The analysis and reporting of a standard site and a mobile site involves tracking metrics such as user journeys, conversion paths and redirections between both sites. With a responsive design this complexity is removed as the analytics and reporting process is consolidated to a single site.
SAVE TIME AND COSTS
Similarly, maintaining and managing a responsive site is far quicker and easier than the work involved in updating multiple versions of your site.
What this means is that getting your email newsletter to display optimally on mobile devices is just as important as ensuring it can be read in long-standing email clients like Outlook and Gmail.
In fact, mobile email client usage is soon set to eclipse both that of webmail and desktop clients, meaning that providing a less-than-optimal reading experience on the small screen may not only inconvenience a few recipients, but eventually the majority. This could lead to diminished response rates, no actions being taken by your recipients or plainly put, no ROI.As a full service agency, we can also offer ongoing support with digital marketing, driving traffic to your new site through tactics such as PPC, SEO, social media and email marketing.
While most business owners focus on their email newsletter, and invest in a custom, branded ezine template design — they forget about the many other types of email marketing messages they will need to send and then end up scrambling at the last minute to create something in alignment with their overall brand.
