Tips for improving marketing videos in london
Tips for improving marketing videos in london. 1. Create a Storyboard and/or Shooting Script
The best marketing videos don’t just happen – they’re a result of meticulous planning and preparation.
Before you even think about getting your camera equipment ready, consider putting a storyboard and shooting script together. Storyboarding helps you figure out exactly what shots you need before you start filming, and a shooting script is like a screenplay for your video.
improving marketing videos Editing marketing videos Harry Potter storyboard
Storyboard panels for ‘Harry Potter and the Deathly Hallows
You don’t have to draw a stunning masterpiece for your storyboard. In fact, you don’t need to draw it at all. You can use a series of still photographs as a storyboard, or even rough sketches or stick figures – whatever is easiest. Just make sure you know what shots you need before you start filming and improving marketing videos.
Remember – the more time you spend planning your marketing video, the less likely you are to find yourself missing footage later on.
2. Prep Your Presenters or Interview Subjects improving marketing videos
Make sure all your presenters or subjects know what’s expected of them beforehand to minimize mistakes or wasted time on the day of the shoot. You should have a good idea of what the finished product is going to look like long before you arrive at your location, and your presenters should know exactly what they’re doing.
Also, try to avoid having your presenters memorize pages upon pages of script – for your marketing videos in london they’re probably not actors, and asking this of them is likely to cause more anxiety (and mistakes) than allowing them a little freedom.
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