How VIDEO marketing helped video Donald Trump win the 2016 election
How VIDEO marketing helped video Donald Trump win the 2016 election. Donald Trump’s business background may have given him an edge in the 2016 election. According to three marketing and change-management experts, his celebrity brand and marketing strategy were tipping points for his victory VIDEO marketing. Here’s how Trump used marketing tactics in his campaign.
Trump already had an established, world-famous brand. He used his celebrity name to attract attention and amplify his campaign message over Hillary Clinton’s. “Trump capitalized on the power of the Trump brand, which people associate with and aspire to luxury, wealth and celebrity,” said Tim Calkins, professor of marketing at Northwestern University’s Kellogg School of Management VIDEO marketing helped video Donald Trump. “Clinton is also a powerful brand but less appealing for many people and not associated with entertainment VIDEO marketing.”
He used an extreme message to stand out from other candidates video Donald Trump win
Choosing a candidate to vote for is like a high-involvement buying decision — one that consumers spend a lot of time thinking about because it carries a high risk if it fails VIDEO marketing helped video Donald Trump. Brand names can be very important, but the value a product creates and offers to consumers — in this case, voters — is the center of effective marketing video Donald Trump win.
Trump created and communicated an offering “value” of delivering change in exchange for the risk and time “price” voters paid to consider voting for him. Trump’s communication plan used the campaign slogan “Make America Great Again” to resonate with groups or target markets of people he wanted to reach — voters sharing similar lifestyles, world perceptions, moods and concerns about employment opportunities. He also targeted groups of voters who felt their basic need for public safety has been compromised Donald Trump win the 2016 election.
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