Selection the perfect video production to adapt your Marketing Video or animated video
Selection the perfect video production to adapt your Marketing Video or animated video Videos are now, officially, the most popular form of content in our already content-saturated world. Studies (yes: studies) predict that by 2019, 80 percent of the world’s Internet traffic will be video. A lot of those videos will be made by brands. If any of them is going to cut through, they’re going to have to be good.
Time and again, video production I see promising films ruined by bad music choices. It doesn’t have to be that way. Many of the same music-selection principles used by filmmakers can also be used by brands. Here are five tips for picking the best music for your films.
video production Does your video include a lot of narration or dialogue? If so, opt for instrumental tracks, but that doesn’t mean the music has to stay in the background. Finding a song with a strong melody or hook will help your film (and your message) stick in your audience’s mind long after it’s over.
Finding the right song is as much about finding the right tone as anything else. Consider how the instrumentation and vibe of a song complement the story you’re telling. Complement, however, doesn’t mean match. If you’re making a film about technology, don’t immediately reach for arpeggiated synths and drum machines. Sometimes a tonal mismatch can have a memorable effect. Think about the most recent Great Gatsby. Marketing Video is a powerful tool. Think about Guardians of the Galaxy Marketing Video.
Music doesn’t have to be the last step in the process. Many filmmakers we talk to use music as the inspiration for their whole project, or at least as a guide. The advantage is the music is guaranteed to be a good fit in the end animated video can easly attract. Allowing a song to guide an edit inspires an even stronger bond between the music and the film.
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