Responsive web design allows a website to adapt to and provide an optimal experience on any device it’s being accessed fromThis means that your website should look and function flawlessly for a user on a desktop computer, laptop, tablet, or smartphone. Because of its increasing importance, every single website utilizes responsive web design
RESPONSIVE WEB DESIGN
Aside from jumping on a smartphone, tablet, laptop, and desktop computer to check out how your website renders on each, there are many tools online that can help you uncover whether your website is responsive or not.
From a desktop or laptop computer you can also check to see if a website adapts as you shrink and expand your browser. In addition, Google will let you know in its search results whether a result is mobile-friendly or not.
our working processin 3 steps
So we’ve put together a break down of our design process, using a recent project as a real life exampleMORE ABOUT US +
Planning & Strategy
The first thing that happens when I we get an enquiry is to send the potential client a website planner. The website planner, a series of questions that we have listed, will gather requirements for the project.
With designs approved, it’s time to flesh out the design of the pages, develop new content and refine old content, create videos, slideshows, podcasts and other media that will appear on the site as well as start to build out the HTML and CSS of the site.
Before the site is launched, it will be placed on a production server where only internal audiences and anyone who you share the link with can view it. Testing of the site is critical as there will inevitably be issues that need to be addressed before the site goes live.
The need for businesses to optimise their website across devices has never been greater. Not only are more people now browsing the internet via their mobile and tablet than PC, but also buying more products and services online using their mobile devices.
LOOK AND FEEL
A key benefit of responsive web design is in providing a consistent user experience across devices. By eliminating the need for redirection between standard and mobile sites, responsive web design can give your site a consistent look and feel across devices, which in turn has a positive impact on sales and conversions.
IMPROVE YOUR SEO
Responsive web design is advocated by Google as the industry best practice for mobile configuration. As responsive design is incorporated into a single website, only one URL and one set of hyperlinks are required across devices – enabling Google to crawl, index and organise content more efficiently than with multiple versions of the same site.
SIMPLIFY YOUR ANALYTICS AND REPORTING
The analysis and reporting of a standard site and a mobile site involves tracking metrics such as user journeys, conversion paths and redirections between both sites. With a responsive design this complexity is removed as the analytics and reporting process is consolidated to a single site.
SAVE TIME AND COSTS
Similarly, maintaining and managing a responsive site is far quicker and easier than the work involved in updating multiple versions of your site.
Responsive Web Design isn’t a trend anymore, it’s a must. Digital content is meant to be viewed on an incredible plethora of devices in today’s world.
It’s perfect for devices that switch from portrait orientation to landscape in an instant or for when users switch from a large computer or laptop screen to an iPad.
Another change which is apparent in today’s web design trends is the prevalence of touch-screen friendly components.