An attractive showcase of products is one of the first things that attracts a customer to your store, everything else comes later.
When it comes to ecommerce stores, having a powerful display becomes even more essential as your digital image is the only thing that pitches your brand to the users and encourages them to make purchase decisions.
our working processin 3 steps
So we’ve put together a break down of our design process, using a recent project as a real life example
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Planning & Strategy
The first thing that happens when I we get an enquiry is to send the potential client a website planner. The website planner, a series of questions that we have listed, will gather requirements for the project.
WebSite Development
With designs approved, it’s time to flesh out the design of the pages, develop new content and refine old content, create videos, slideshows, podcasts and other media that will appear on the site as well as start to build out the HTML and CSS of the site.
Website Testing
Before the site is launched, it will be placed on a production server where only internal audiences and anyone who you share the link with can view it. Testing of the site is critical as there will inevitably be issues that need to be addressed before the site goes live.
E-COMMERCE WEB DESIGN SERVICE
An eCommerce website needs much more functionality than a brochure site, such as the ability for users to create accounts, create a wishlist and of course buy online. You may also be looking for more advanced features, such as multiple delivery options, trade and consumer pricing or the ability to customise products.
LOOK AND FEEL
A key benefit of responsive web design is in providing a consistent user experience across devices. By eliminating the need for redirection between standard and mobile sites, responsive web design can give your site a consistent look and feel across devices, which in turn has a positive impact on sales and conversions.
IMPROVE YOUR SEO
Responsive web design is advocated by Google as the industry best practice for mobile configuration. As responsive design is incorporated into a single website, only one URL and one set of hyperlinks are required across devices – enabling Google to crawl, index and organise content more efficiently than with multiple versions of the same site.
SIMPLIFY YOUR ANALYTICS AND REPORTING
The analysis and reporting of a standard site and a mobile site involves tracking metrics such as user journeys, conversion paths and redirections between both sites. With a responsive design this complexity is removed as the analytics and reporting process is consolidated to a single site.
SAVE TIME AND COSTS
Similarly, maintaining and managing a responsive site is far quicker and easier than the work involved in updating multiple versions of your site.
Our involvement with these brands has included conversion rate optimisation, user experience design, plus the creation of a number of bespoke features and developments
As a full service agency, we can also offer ongoing support with digital marketing, driving traffic to your new site through tactics such as PPC, SEO, social media and email marketing.
We design and build e-Commerce websites that look fantastic, are easy to update, secure, and provide you with all the tools you need to manage products, pricing, customers, invoicing and much more. Also, we can help you optimise your website so that your site and its products appear in search engines such as Google.
