I was a Junior in college when YouTube hit it big the Video Marketing time I can remember the first time someone pulled me into their dorm room to show me the X-Men cartoons that had been dubbed over. YouTube videos quickly took their place alongside jokes and pranks – a man’s sense of humor was now determined by whether he could point you to the newest, funniest video. Cats on Roombas and laughing babies ran rampant. And by the time I graduated, everyone was watching.
Now, we use online video for everything. Whether we want to change a tire, catch up on the news, or watch a movie, we look to web-based video to educate, entertain, and inform us.
And have you noticed? Online video has gotten really good. Businesses are publishing high-quality animated or live-action videos to their landing pages, while online video giants like Hulu and Netflix are producing critically-acclaimed shows that only air on the web; and top-tier hosting services like Wistia have generally upped the ante on what internet video is capable of.
The Future of Video
So it really shouldn’t be any surprise that online video is the next great frontier in marketing. According to The Guardian, video marketing is expected to comprise 69% of online consumer traffic, while a full 64% of marketers expect it to play an overwhelming role in their strategies over the next few years. And if you’ve seen the statistics on the future of video, you know that online video will only get more popular.
We can handle every aspect of video production, and we’ll make sure you’re getting what you need. In a world where people have seen it all, you need a video that’s original and effective. That’s where we come in london.
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